Sports Photography

As a lifetime athlete, I know how consuming athletics can be. From the countless hours of training to the grit and determination needed in competition to the thrill of victory and the agony of defeat, sports define the lives of those who participate. Even, and perhaps especially, for those high school and college athletes who don’t go on to compete professionally, it’s important to commemorate that time so that you can always remember why you love your sport.

My ten years as UNC Asheville's lead sports photographer - where I captured every home event as well as photographed teams and individuals for editorial-style graphics & billboards - and my lifetime of experience as an athlete set me up to photograph for individual athletes, teams, tournaments, coaches, health & lifestyle brands, and online coaching platforms.


The Asheville Open Tennis Championships is very fortunate to have the services of professional photographer Adrian Etheridge and her team since 2018 to capture the tournament (adult and junior) through pictures and videos. We utilize the videos for marketing and many of her tournament pictures are now prominent in the tennis clubhouse for patrons to enjoy. In addition, she provides the opportunity for players to purchase action shots online during and after the tournament. Adrian and her team are true professionals who are a pleasure to work with throughout the tournament. Adrian’s calm demeanor and willingness to pivot during weather issues make it easy to work with her and her team. I highly recommend Adrian Etheridge Photography for any tennis tournament looking to capture the action of the players, spectators, sponsors, staff, and officials.
— Laura Loftis, Asheville Open Tournament Director

Professional Sports Photography & Videography Services: 

Team Media Days

A studio style photoshoot creating staged action images and epic athletic portraits. This is typically carried out at the team’s practice or competition arena. High level sports imagery for all ages; youth club/high school/college/pro teams. These pre-season media days focus on creating imagery for use in organization‘s social media & marketing as well as individual athletes’ online and printed use. Deliverables include 1 team photo, headshots for everyone in the organization, 3+ action shots per athlete, organization’s use of all digital images for one year, online gallery for athletes and families to purchase their own prints & digital images.

Packages beginning at: $1,000

Tournament & Event Coverage:

Ideal for tournaments to use in pre-tournament marketing as well as daily posts during the event. Includes images of action, sponsors, celebrations, fan atmosphere, facilities highlights, and aerial views. Photo galleries delivered at the end of each day, overall highlights video + video clip bank for reels delivered post-tournament. Online photo purchasing available for athletes for tournaments’ added-value.

Tournament pricing is customized based on extent of onsite coverage and desired deliverables.

Online Coaching Content:

Audio, video, and stills content for use in modular online coaching. Includes multi-angle videos, a bank of custom stock imagery, and previews edited for teaser use in online advertising.

Online education content creation customized based on daily rate + license usage terms.

Hype Video:

Often added onto media days, this video shoot captures both stylized video portraits and athletes in action, as well as other audio such as cheering to include in design. Good for use in on-location video boards & social media. Additional edits may be made for variety.

Packages beginning at: $550

Individual Competitions:

Single event rate provided either for a team documenting their side’s performance, an individual with focus solely on that athlete in competition, or editorially documenting the overall action for a publication or organization.

Individual game rate: $350

Schedule your Consultation

Adrian is the best! She understands how to work with people to get the best out of them, even when it’s a bunch of high school students! She worked with us to get the best hype video possible to motivate and highlight the team. She is the only person I would ever work with for this! If I could give her more than 5 stars, I would!
— Ed Wright, Head ORXC Coach

Client Spotlights

Annual Asheville Open Tennis Tournament

Photo & video coverage, athlete photo galleries, tournament marketing materials, and printed clubhouse decor

Oak Ridge High School Track & Field and Cross Country Marketing

Custom fundraising website, ghost-written newsletters, and athlete-driven hype videos

10 Years as UNC Asheville’s Lead Sports Photographer

Covering media days, competitions, celebrations, and fundraising events


Schedule your consultation

Individual Athlete Collection: $1,200

1 hour of editorial photography

2 photographed competitions

Your memorial photo album including statistics & records

A USB of all digital images included in the album

An online gallery to view & share your images as well as purchase additional prints & products