I like to use the changing of the calendar year as a start- and end-point to evaluate my metrics and to reevaluate my goals. This is the first time that I ended the year with a very different sense of achievement than I began: I entered hoping to bolster my bookings and set my goals accordingly. But I ended having learned the true “why” behind my drive to do each of these types of photoshoots. In essence, my work has become not just about the end product (typically a storybook photo album) but the entire experience of the session, and by extension an enjoyment of life.
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