Posts in Branding Photography
Boho Chic Styled Elopement at Ridgeview Venue || Asheville, NC

One of the reasons I love participating in styled shoots is getting to see the amazing creativity that comes out of vendors directly working together to create a concept. For instance, not only did Emmaleigh help me to style the provided attire for detail shots, but she even brought in her own crystals and antiques to add character and depth to the photos!

Read More
2019 Goals: Dream Big

After everything I learned last year (read more here), I realized that it’s the “helping others” part that I want to focus on most in the coming year(s). This is the first year that my goals will look quite different than they did in the past; traditionally mine have read something like: “more weddings”, “more family photoshoots”, etc. Not that there was anything wrong with that approach, I did need to augment my bookings for my business to be sustainable. However, its the experiences I’m creating through those photoshoots that I want to focus on most.

Read More
2018 Reflection: The Building Year

I like to use the changing of the calendar year as a start- and end-point to evaluate my metrics and to reevaluate my goals. This is the first time that I ended the year with a very different sense of achievement than I began: I entered hoping to bolster my bookings and set my goals accordingly. But I ended having learned the true “why” behind my drive to do each of these types of photoshoots. In essence, my work has become not just about the end product (typically a storybook photo album) but the entire experience of the session, and by extension an enjoyment of life.

Read More
Washington DC: Finding Independence

Now, perhaps driving 7.5 hours somewhere by yourself doesn’t sound like an exciting adventure. And, truth be told, there wasn’t much exciting about that part - or any of the 20 something hours I spent driving this weekend between the road trip, the tours and the photoshoots. But that was exactly the point. To be able to get in my little car and drive off to another state where I know only a handful of people, to schedule networking meetings and photoshoots with strangers, to photograph for another business (i.e. to profit while traveling) and to do all of this on my own. This is what the new me looks like. I’ve been reaching for this person for a very long time (my social media presence often projected this “dream person”) and after enjoying every second of my solo journey this weekend, I think I’ve finally found her.

Read More
Asheville Branding Session || Just Bloom Together || Asheville Wedding Coach and Stylist

The objective of her branding photos was threefold: to show the active and nature-loving lifestyle that's as much a part of Emmaleigh as her fiery red hair, to show her styling expertise and enthusiasm for conveying each client's personality through their clothing and accessories, and to show the virtual assistant side of her business where she focuses on helping other businesses grow. 

Read More
Iceland Destination Photoshoot || Erin's Travel Portrait Session

In writing these posts about Erin's portrait sessions while we were abroad earlier this month, I went a bit backwards since we actually went to Iceland first. This isn't because I enjoyed London more; on the contrary, if given the choice between photographing a classy engagement session in London and an adventure elopement in Iceland, I would undoubtedly choose the latter. And that is precisely the reason. 

Read More
London Destination Photoshoot || Erin's Travel Portrait Session

The most challenging aspect of documenting a vacation isn't watching for the moments or framing the scene, it is (by far) working with the available light even at 2pm on a bright and sunny day. However, this is precisely why I enjoy this type of session! Working in countless less-than-ideal lighting conditions in my wedding work has instilled in me a deep appreciation for harsh lighting, particularly in making use of natural spotlights to dramatically highlight my subjects' face and little else. Although, occasionally, a bright backlight leaving the face in shadow is equally as pleasing to me, at least when my subject is running through a field of wildflowers. 

Read More
Meet the Photographer || Betting on Myself

Music has been an essential part of my life for as long as I can remember: I don't start driving without choosing a song, I immediately turn on a playlist when I get home, I live for seeing live shows. There are certain songs and records that define each and every period of my life. For the past 6.5 years - since I left home and set off on the journey towards "adulthood" or whatever this is - Imagine Dragons (the band) has provided me with the majority of these tracks. I could discuss them for days, but the best of them all that literally gave me the defining moment to move forward into a new phase of my life is "Bet My Life" off their sophomore album Smoke and Mirrors

Read More
2018 Goals

Each year, right around Christmas, I evaluate my goals from the ending year and then write out my goals for the coming year. I them let them sit for a few weeks while I evaluate other metrics - making sure that these are the goals that really resonate - and eventually come back to them during the first week of the new year to write this blog post. This year I've been so busy that I'm just now getting to it!

Nonetheless, I'm more than a little excited about this coming year. While each of the past 6 years has brought be a step closer to my ultimate career goals, this coming year is the first one where I feel like I'm really on the right track towards doing exactly what I want to be doing. It took me a while to figure out that exact intersection where my skills, enthusiasm for the work and ability to help people all coincide to create my "calling", but I'm only 24 so it's hard to complain. So, without further ado, here are my intended plans for 2018!

Read More
2017: Love and Lessons

New Year's Eve has always been one of my favorite holidays. Not for the parties or the food (okay, maybe the food) but because it's a collective time of reflection and refocusing. I've always been a very goal-oriented person (which is both a blessing and a curse) so for my business, this gives me a very specific deadline to analyze not only the growth and financial status of my business, but also gauge my passion for the work I've been doing and decide what I want to pursue further. I'll discuss in my next post what my goals are for the year, but as it's still 2017 for a couple hours, I want to look back at the goals I set for myself this time last year and reflect on just how beautiful this year was for me. 

So here, in the same order as I wrote them last year, are my 2017 goals and how well they played out: 

Read More
Creating Your Photo Album

Next to capturing your big day, creating the photo album to memorialize your special moments is my favorite part of the process. To aid you in our creation process, I've put together some step-by-step directions for choosing the specs of your album. 

Read More
The Importance of Laughter

All the time I get the question "What is your favorite subject to photograph? For the first couple years of my career I would waffle between "Oh, I just really like photographing people" and "Well, I don't think I can choose - I love everything I shoot!" But that's not entirely accurate. I shoot everything from weddings to athletic events to product shoots to landscapes to maternity sessions professionally - sometimes all in the same week - but over and over again the shoots that I enjoy most and specifically the images I am happiest with are those that include laughter. 

Read More
Goals for 2017

We're a week in to the new year so it's about the time that outrageous new year's resolutions have run their course and realistic goals begin to take shape. For me, I spent the week (when I wasn't working on clients' work) crunching last year's numbers, analyzing what worked and what didn't and especially journaling about the direction I would like my company to go. As this long term vision is starting to take root (I'll keep the details to myself for now, wouldn't want to spoil the fun!) I've narrowed down a few of my goals for 2017 to get me on my way: 

Read More
Reflecting on 2016

If there's one thing we can (maybe?) all agree on it's that 2016 has been a rather strange year for the collective public. I could say more, but I'll leave it at that. But, in a nice twist of fate, for me personally, 2016 was actually quite a successful and enjoyable year. For instance, 2016 was...

Read More
Branding Photos for my Branding Company

Kudzu Brands is without a doubt one of the best in the biz. I hadn't even met Murphy myself (my husband met her) before I knew she needed to be at the helm of my branding design launch. As we got to know each other, we realized we could create a beautiful symbiotic relationship wherein I would photograph for them for certain projects, especially environmental portraits as that's my specialty. 

Read More