Branding Photos for my Branding Company
Kudzu Brands is without a doubt one of the best in the biz. I hadn't even met Murphy myself (my husband met her) before I knew she needed to be at the helm of my branding design launch. As we got to know each other, we realized we could create a beautiful symbiotic relationship wherein I would photograph for them for certain projects, especially environmental portraits as that's my specialty.
I've done more than a handful of shoots for husband-and-wife-built company now, each one used to brand fabulous local businesses, but one of my favorites has to be the photo shoot I did for the brand company itself! Since we'd already worked together for countless hours, we were quite comfortable on our respective sides of the lens. My goal on my end was to capture the energy - both in demeanor and creativity - that the whole team brings to the table as well as highlight their attention to detail.
Their office was, of course, the obvious spot for the photos, but the urban building proved more than simply an appropriate backdrop. With their beautiful brick facade and loft-like interior decorated with numerous trinkets and inspirational messages, the whole space reflects Kudzu's ability to use even the smallest details to create an all-encompassing brand.
With their own brand focused on growing others' businesses, we thought it perfect to cap the shoot off with a photo of the team under the local nursery's giant sign.
Partnering with my brand company to photograph on other projects is a compliment, but getting to take their own brand photos? That was the highest honor.