Comprehensive Brand Photography and Videography for Ceramics Production Studio
Color-Matched Brand Photos for Cohesive Text Graphics
To coordinate with this company’s copy-driven email marketing, I photographed all of their products against a series of dark, light, and neutral backdrops. As their brand color palette either matched or contrasted with their products’ natural colors, I used background colors which highlighted each product’s simple color scheme and elegant design.
Simple Styled E-Commerce Photos for Shopify + Instagram
Rather than settling for stark white backdrop photos of each individual product, we opted to create e-commerce photos which show each ceramic product in their natural kitchen environment while tying in other products from the same line, to create more natural looking and high end brand photos for their Shopify, online store, and other listings.
Colorful Lifestyle Photos for Email + Social Media Marketing
As the majority of this small business’s marketing goes out via email newsletter, I focused on capturing each kitchen and home decor product in their native environments using a mix of natural & studio lighting, wooden and foliage styling elements, and simple color schemes.
Short Story-Driven Brand Videos for Product Marketing
Short Form Videos for Social & Web Ads
For the release of their four-piece kitchen set, we made a series of short looping videos showing the products in action. These videos were shot in several different kitchens, highlighting the six different colors ways (and the mix-and-match possibilities) showing the aesthetic versatility of this ceramics set.
Start to Finish Process Videos
To show the small business hands-on ethos of this modular ceramics production company, we created start-to-finish campaigns with their most popular products, displaying every step of the building, glazing, firing process before their ultimate use.
Simple Commercial for New Colorway
For the long-awaited release of their new colorway, we created a few short commercials with simply one hand interacting with the products, set against a simple white or subway tile backdrop. These commercials showcase how the light and shadows hit the new color’s ceramic contours.
The Photos
Over the course of four years - first with monthly photoshoots and then moving to quarterly or large-release full day projects - we created a bank of hundreds of photos to use in the company’s online shop, website branding, weekly newsletters and social media marketing, as well as numerous videos for their online shop and social media ads. These were done in a variety of locations, including my natural light urban studio, numerous staff kitchens, several rented Peer Spaces, and even around my house.
